Goji berry plant grow on shrubs of 3 to 5 feet in height. These berries spring from bright purple, funnel-shaped flowers. Orange globular berries then form in late season.
An important, traditional Chinese fruit and medicinal plant, the goji berry is a small, red berry born in abundance on a low-growing shrubby tree. This species and L. barbarum are extremely similar, with this species being grown in Southern regions and L. barbarum grown in cooler, Northern regions. Fruits have a sweetish, slightly licorice-like flavor. The shoots and leaves are also eaten, and have a wide range of purported medicinal benefits